In true Kardashian fashion, Rob Kardashian and Blac Chyna
kicked off their new reality show, “Rob & Chyna,” with a big reveal ―
they’re expecting a baby girl.
Congrats guys, and definitely take Scott Disick’s brilliant
advice to name her Kim.
Though the Kardashians share what seems like every waking
moment of their lives on social media, they know to keep the important stuff
for when it counts ― because, hey, ratings matter.
Kim Kardashian did her sisterly duty and tried to hype the
reveal on Twitter ahead of the premiere, but it’s still too early to tell if
the obvious ratings ploy worked.And the big announcements and dramatic moments the
Kardashians have become known for aren’t working as well as they used to.
More than 4 million people watched Kim marry Kris Humphries
in 2011 and 4.5 million watched as she bawled on the spinoff “Kourtney and Kim
Take New York,” when she decided to end that marriage.
Those were huge viewership numbers the reality show hasn’t
been able to maintain. Consider that 3 million viewers tuned into the Season 8
premiere of “Keeping Up with the Kardashians,” when Kim revealed that she and
Kanye West were expecting a baby girl, while just over 2 million watched as
Kourtney announced she was pregnant with her third child in Season 9.
Meanwhile, ratings continued to drop, even as Kim revealed she was pregnant
again on the Season 10 mid-season finale.
The Kardashians are now in the midst of their lowest-rated
season ever, averaging close to 1.5
million viewers an episode ― with a recent episode in late August plunging to
about 866,000 viewers (the MTV VMAs were on that night as well).
It’s clear that interest in the flagship series is waning,
but we’ll have to wait for tonight’s ratings to come back before we know if
there’s a future for “Rob & Chyna” in television.
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